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UPDATED! Blackface 2.0: The Trend of White Women Posing as Black Women

Whitney Alese
6 min readNov 9, 2018

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I am going to get right down to it: There are really white women out here painting, tanning, burning and dying themselves so dark, they can barely be distinguished from actually melanated people.

HuffPost recently shared an entire piece sparked by various conversations happening on Twitter when users @WannasWorld and @yeahboutella (who didn’t create and disapprove of the term “blackface thot”) started the conversation earlier this week with threads calling out white women online darkening their skin to look black or racially ambiguous. The conversation was later picked up by Twitter user Niggerfished created a thread and thus entire account outing these pretend sista-girls for their fraudulent behavior.

To begin: This is Emma Hallberg, probably the most well known of all of the ladies. She is a Swedish Influencer that has a thriving Instagram and Youtube channel where she does beauty tutorials where she literally just paints herself in blackface for all of the world to see. And benefits from it with various sponsors paying for ads and product placement on her very popular accounts.

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Whitney Alese
Whitney Alese

Written by Whitney Alese

Whitney Alese is an award winning writer & creator featured in WIRED Magazine, I-D Magazine, NBC, & Chalkboard Magazine.

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