How to look good on Social Media (tips and tricks from a blogger who has done it)

I have been consulting brands and businesses of different sizes for over 10 years now. Every time I go on an initial consultation, I run into a lot of the same questions:

“How can I make my brand look good online?”

“What am I supposed to post?”

“What are the best apps?”

“Why do I even need a social media profile?”

Today, I am taking some serious time to answer a few of these and give you a few hacks to make social media less mysterious (and even, a bit of fun, maybe?)

So, why do you even need social media?

Social media is the way of communicating in the 21st Century. Furthermore, social has become the lifeblood brands, businesses, even churches.

More often than not, people will discover your brand, blog, business through your social media. It is a direct thread from the interwoven fabric of the social conversation that leads straight to your site.

Therefore while your site should be clean, easy to use and simple to understand your organization’s message, your socials should be even more so. I’m talking quality images, relevant posts, and timely content all pointing back to your church, blog, business, or…