Kat Von D’s Racist Cotton Field Post is so on Brand

Whitney Alese
4 min readOct 7, 2018
KatVonDBeauty

I don’t know what the fascination with slavery is for some people. I don’t get the horrible “jokes”, why referencing it is funny or clever, but I think they really ought to check themselves on it. At least to make sure that it doesn’t make its way to their professional or business pages on social media.

Case and point, the debacle that occurred this week on Kat Von D’s beauty brand’s page. For those who are unfamiliar with Kat Von D, she is a tattoo artist known for her role in the reality tv show, Miami Ink. She has also dated a slew of other reality stars and musicians and created a beauty line, Kat Von D Beauty, which is sold at Sephora and online.

What you see is a screen grab from the now deleted post shared on Kat Von D Beauty. It is of KVD’s new “Lock It” concealer in front of what appears to be a cotton field with the caption;

“Let Lock-it Concealer do all of the hard work for you…”

featuring the brown skin muscle arm emoji.

Where to begin with this BS?

I guess with the low hanging fruit: The caption and the cotton field are damning enough without having to delve too deep. It’s a cotton field. And the caption is says “doing all the work for you.” with a brown skin emoji. For a very pale tone of concealer. It’s so blatantly problematic.

I guess I would be more inclined to give the benefit of the doubt if Katherine Von Drachenberg herself did not have a racist laden past. And it is LADEN.

  • She has been accused of being anti-Semitic following a letter in her handwriting written to her former boss after she was fired including a burning Star of David. Her exes Oliver Peck, Steve-O, and others accuse her of constantly lying, particularly about the aforementioned anti-Semitic letter.
  • Her former fiance, Jesse James apparently used the N-Word frequently and was accused of being a Nazi (he is actually pictured in a Nazi hat doing a “hail” salute with one hand while making a Hitler mustache with the other). And to be honest, you really cannot be with someone with such…

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Whitney Alese

Whitney Alese is a writer & podcaster, featured in WIRED Magazine (Sept 2020) & I-D Magazine (Dec. 2021), and NBC (Jan 2023). She is based in Philadelphia.