Uh Oh Moschino: The latest brand hit with allegations of discrimination

Here we are, a mere few weeks into 2019, and fashion brands STILL don’t know how to act right.

This time, the offender is the Italian brand, Moschino, who is best known for their bold and satire laden pieces. Literally short months after Moschino dropped heavily hip-hop-influenced collection with H&M (barely recovering from their own racist marketing misstep), the Italian luxury label is being sued for racial profiling and discrimination by a former employee.

Shamael Lataillade, a Haitian-American and former employee of Moschino, makes several claims against her store managers at a Moschino store in West Hollywood, including saying that the supervisor discriminated against her and mocked her as someone who “practices voodoo”.

However, the most incendiary of Shamael’s claims is the use of codename “Serena” for Black customers who they felt couldn’t afford anything in the store. Serena, like Serena Williams, the greatest athlete alive right now, who could easily buy the entirety of that particular Moschino boutique if she so chose.

In her lawsuit, Shamael alleges that the store supervisor instructed store employees to watch black shoppers in particular, and to watch them particularly closely “if they didn’t have diamonds or carry name brands.” Store…